Last night, I sat down with the dog on the lap to watch a movie that gathered some good reviews: Food Inc. I was engrossed, and grossed out, for 90 minutes. Even the dog was quiet!
You see, Food Inc is not so much a movie as it is an investigative documentary. Think Michael Moore with less drama and more plain facts. The whole premise of the documentary is to "lift the veil over the whole food industry". Basically the consummer is being blinded by packaging, with the intention of disconnecting, say the animal from the finely sliced piece of red meat. With no more bones in view and a cute smiley cow face on top, it's hard to think of the living and breathing animal who gave it all. But the director did not dwell much on that particular issue. He was more interested in how the food industry evolved to accommodate the mass market and the consequences that are plaguing our society today. For example, the movie swiftly demonstrates the connections to rocketing mass food poisonings, increasing diabetic population, the loss of consummer choices and even illegal immigration. With only a handful of big corporations controlling the food market, a lot of power, both financial and political, is shared by a few, and their actions, entirely motivated by money and business, basically control what we eat. No big surprises here to hear it is a business. But when the dots get connected to direct society and health issues, that's when it gets scary ! And the tactics employed by some companies (think GMOs !) to make farmers comply are plainly disgusting.
The movie does, however, have a positive message to give to us, the consummer. Be more alert of what you eat ! State your preference for fresh and healthy by buying organic and local foods ! The food industry is still a business and they will listen to what the consummer wants.
I can say this movie transformed my attitude towards grocery shopping. I won't turn vegetarian yet, but I'll question the meat I buy, definitely leaning towards grain-fed chickens and grass-fed cows. This is what I like about a small country like France, where local and small farming has still a huge impact on the food chain, thanks to huge government subsidies. It's still not a perfect system, but that's what creates all those lovely farmer's markets around the country. We can have it here in this country too if we, as consummers, band together and state our preference.
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